Half Year Results 

Gear4Music sacrificing margins for market share

Gear4Music sacrificing margins for market share

Gear4Music’s (G4M) trading performance has been constrained, not only by the well-documented challenges faced by UK retailers, but also structural changes in demand for musical instruments (note: this year's chapter 11 proceedings for US guitar maker Gibson). So management has decided to pursue a volume trade, sacrificing (short-term) margins in pursuit of market share. 

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