Full Year Results 

Greggs vegains ground in 2019

Greggs vegains ground in 2019

The unlikely success of a meatless sausage roll has beefed up returns at Greggs (GRG) since the start of the year. The launch was expertly marketed, drawing curiosity from non-vegans and the ire of Piers Morgan. It contributed to a 9.6 per cent rise in like-for-like sales in the first seven weeks of 2019, compared with 2.9 per cent over the course of 2018. This growth will undoubtedly taper as the hype dies down, but the roll is only due to reach the group’s full store network this week, and chief executive Roger Whitehead says the group has been “chasing demand with supply” since the launch in January.

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