AG Barr benefits from reformulations

AG Barr benefits from reformulations

Last year we wondered whether the uptick in Irn-Bru sales and, by extension, group revenue at AG Barr (BAG) was linked to customer loyalty, with punters stocking up on the bright orange fizz ahead of the sugar tax-linked reformulation of Scotland's other national tipple. Now, after extensive reformulations, around 99 per cent of the company’s portfolio is exempt from the soft drink levy. But Irn-Bru still increased its volume share of the UK carbonates market by 4.2 per cent with its new recipe, thus contributing to the 8.9 per cent increase in carbonates sales and a 6.4 per cent improvement in the gross profit.

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