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Entertainment giant Netflix (US:NFLX) is known as much for what it has destroyed as what it has built. The now monolithic streaming service-cum-entertainment-studio commands around a tenth of all television screen time in the US, but it was once a service for renting DVDs via the post. Few could have guessed in the early days it would displace Blockbuster DVD rental, once a staple of the high street and an essential part of the week for many families.

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