Half Year Results 

ITV moves fast to stand still

ITV moves fast to stand still

Shares in ITV (ITV) were marked up on results day as the structural decline in terrestrial advertising revenues was not as severe as bosses had feared. Media companies are in a state of flux as they seek to tailor revenue streams in the face of digital market disruptors. An illuminating contrast is provided between a 5 per cent decline in total advertising revenue over the first half, set against an 18 per cent rise in online revenue, achieved despite “tough comparatives”.

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