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Putting the bottle down

It's beer… but not as we know it
Putting the bottle down

Teetotalism is on the rise. Young people, who are typically less likely to drink in the week in favour of a weekend binge, are at the centre of this revolution – although this is not exclusively a young revolt. 

That said, the market for alcohol-free and ‘low-alcohol’ drinks remains small. The upward trend of the past few years has started from a very low base. The alcohol-free and low-alcohol beer market is only worth about £50m a year in the UK, according to Ralph Findlay, chief executive of pub group and brewer Marston’s (MARS). “At this point, no/low beer is still tiny,” he says. Marston’s represents around 8 per cent of this market, and has three brands.

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