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BrainJuicer whets the appetite

TIP UPDATE: Market research company, BrainJuicer reports stellar rise in both revenues and pre-tax profits
September 22, 2010

BrainJuicer's market research aims to offer something different from the bog-standard quantitative process that its management deems "dry statistical data." Instead the company offers products under two banners - Juicy and Twist - incorporating behavioural finance so that clients can better understand and predict consumer patterns.

IC TIP: Buy at 188p

Juicy tools are the driving force behind the business, growing revenues 55 per cent to £3.76m, and aiming to help clients better understand consumer motivations. Meanwhile Twist products are nearer the dry quantitative end of the market, but they do have "a Juicy twist,” according to finance director, James Geddes.

The company now has relationships with 11 of the top 20 market research buyers worldwide and North America is its fastest growing market, with revenues up 129 per cent in the region. The UK has been performing well, too, returning to rapid growth after a flat 2009 and new offices were opened in China and Brazil to better serve the company's multi-national clients.

Free cash flow of £425,000 was generated in the six month period, before a £1.13m share buy back. Canaccord Genuity forecasts full-year pre-tax profits of £1.76m and EPS of 9.8p (2009: £1.66m, 9.17p), rising to £2.39m and 13.4p, respectively, in 2011.

ORD PRICE:188pMARKET VALUE:£ 23m
TOUCH:185-190p12-MONTH HIGH:190pLOW: 124p
DIVIDEND YIELD:1.0%PE RATIO:18
NET ASSET VALUE:31p*NET CASH:£1.64m

Half-year to 30 JunTurnover (£m)Pre-tax profit (£000)Earnings per share (p)Dividend per share (p)
20094.852431.400.60
20107.215062.700.60**
% change+49+108+93 

*Includes intangible assets of £1.34m or 11p a share.

**Paid as an interim dividend in March 2010 before shareholder tax changes

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