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St Ives story still compelling

RESULTS: St Ives is managing its transition from commoditised print to marketing services with aplomb
March 12, 2014

St Ives (SIV) made further strides in rebalancing its business mix away from traditional print and towards marketing services in the first half. Marketing made up 35 per cent of underlying group operating profit, and St Ives says it is on track to get this figure up to over 50 per cent by 2016. Revenue from the services, which have included creating a new customer database for Eurostar and a new website for Pizza Hut, jumped by a half to £46.7m. Contributions from recent acquisitions made up a large chunk of that, but organic growth was still a commendable 14 per cent.

IC TIP: Buy at 202p

Marketing services is clearly the future, with chief executive Patrick Martell saying St Ives will "continue to seek acquisitions in the sector. But a respectable performance from the print business suggests we shouldn’t write it off just yet. Underlying print revenues slipped 7 per cent to £122m, but that was due to the disposal of the direct mail business. Strip that out and revenues were up 2 per cent. Print margins also rose as a focus on higher-margin projects rather than mass-market commoditised work paid off.

Broker N+1 Singer has upgraded its full-year pre-tax profit forecast by 3 per cent to £29m to reflect the acquisition of marketing services business Realise just prior to the results, giving earnings per share of 17.4p (from £25.9m/15.6p in 2013).

ST IVES (SIV)
ORD PRICE:202pMARKET VALUE:£244m
TOUCH:201-204p12-MONTH HIGH:200pLOW: 122p
DIVIDEND YIELD:3.3%PE RATIO:22
NET ASSET VALUE:119p*NET DEBT:9%

Half-year to 31 JanTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
20131671.20.22
20141686.25.92.15
% change-+415-+8

Ex-div: 9 Apr

Payment: 14 May

*Includes intangible assets of £120m, or 99p a share