The Big Theme 

Blend the right factors and styles for better returns

Blend the right factors and styles for better returns

There aren’t many crossovers between the world of high-end fashion and equity investing, but one concept holds merit in both. Yves Saint Laurent, a French fashion designer and founder of the eponymous label, once famously said that “fashion fades but style is eternal”. And, to a certain extent, this also applies to how investors should approach investing. Stocks, sectors and even regions go in and out of fashion, so ultimately market factors and styles determine returns.

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