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Buy SDL on bad news

The language translation technology specialist is part-way through a tricky strategic overhaul. We see long-term value
September 14, 2017

Shares in SDL (SDL) have underwhelmed in recent months after the group announced significant sales and pre-tax profit growth but weaker margins in the first half. We think the market's reaction underestimates the language translation specialist. It is midway through a three-year strategic programme, and with significant transition comes the inevitable hurdle here and there. Chief executive Adolfo Hernandez argued that this was a “bump in the road” that should be seen in the wider context of the company’s development plan. SDL is paving the way for earnings growth and margin expansion in the long term. 

IC TIP: Buy at 462p
Tip style
Growth
Risk rating
High
Timescale
Long Term
Bull points

Good growth prospects

Strategic overhaul progressing

Automation should help margins

Improving balance sheet

Bear points

Weaker short-term forecasts

Higher investment costs

The company has three core divisions: language services, language technologies and global content technologies. The first of these delivered the highest sales growth at the interim stage of 19.3 per cent, or 8.9 per cent at constant currencies. However, sales in faster-growing segments have outstripped operational efficiencies, meaning costs rose and the division’s gross margin fell from 43.0 per cent to 38.1 per cent. But this dilutive effect is already being managed: freelancers had been employed to manage rising sales, but the company intends to take more translation services in-house to reduce these costs. 

Language services had seen particularly strong revenue growth in the Asia-Pacific region, but the gross margin was dampened down, partly by the relative complexity of using machine translation services for Asian languages. That said, progress is being made in the machine translation of Japanese, so management is confident that the usage of machines should drive greater productivity in future. Constant-currency growth was also solid at the language technology unit, although fell at the global content division on a tough prior-year comparative.

The company has been investing generally in systems and infrastructure to enable automation, and has already launched a freelancer portal and a new business management platform. All in all, the productivity programme is on track, and management has actually pulled some investments forward by around six months. They concede that this will mean costs rise in the remainder of this year, but the benefits of the investments should show sooner in 2018. Language services’ margins are expected to benefit from the resultant cost reductions.

SDL’s net cash position has improved to £26.1m at the end of June, helped partly by the disposal of non-core assets. The group has also not yet drawn down on its £25m revolving credit facility.

SDL (SDL)    
ORD PRICE:462pMARKET VALUE:£380m
TOUCH:457-462p12-MONTH HIGH:675pLOW: 412p
FORWARD DIVIDEND YIELD:1.6%FORWARD PE RATIO:17
NET ASSET VALUE:218p*NET CASH:£26.1m
Year to 31 DecTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201426016.515.02.5
201526720.616.03.1
201626527.026.66.2
2017**28523.120.36.8
2018**29830.626.97.5
% change+5+32+33+10
Nonrmal market size:750   
Matched bargain trading    
Beta:0.03   
*Includes intangible assets of £147m, or 179p a share **Investec forecasts, adjusted PTP and EPS