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Superdry issues yet another warning

The clothing chain continues to see poor demand for its products
December 12, 2018

Don’t be fooled by Superdry’s (SDRY) statutory numbers. The clothing chain sealed its first-half results release with yet another profit warning. Analysts at Peel Hunt called the scale of the downgrade – specifically that underlying profits will now land somewhere between £55m and £70m by the financial year-end – “surprising”, making a 30 per cent cut to its own forecasts. Analysts there now expect pre-tax profits of £59.7m, giving EPS of 58.3p, compared with £97m and 93.1p in FY2018.

IC TIP: Sell at 395p

Suffice to say, it’s been a terrible year for Superdry as bosses blame unusual weather patterns and a “discount-driven consumer economy” for the continued sales slump. Warmer weather in November and into December offset a “strong” Black Friday performance, too, with bosses estimating an adverse £11m hit to profits in November alone. Margins have also taken a beating: the underlying operating margin nearly halved from 6.7 per cent to 3.6 per cent, reflecting higher central costs as well as a squeezed gross product margin following prolific discounting in the retail business and a higher proportion of low-margin wholesale revenues.

SUPERDRY (SDRY)   
ORD PRICE:395pMARKET VALUE:£324m
TOUCH:393-395p12-MONTH HIGH:2,050pLOW: 374p
DIVIDEND YIELD:7.95%*PE RATIO:5
NET ASSET VALUE:499pNET CASH:£19.2m
Half-year to 27 OctTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
20174029.19.79.3
201841526.424.79.3
% change+3+190+155-
Ex-div:20 Dec   
Payment:25 Jan   
*Excludes previously announced 25p special dividend (Paid: 14 Dec Ex-div: 11 Oct)