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Trends to befriend

Trends to befriend

Whatever happened to Blockbuster? Once an internationally renowned entertainment giant and a hugely cash-generative membership organisation, the company was a universal symbol of a quiet evening in. In 2000, just as Blockbuster was approaching the peak of its dominance, Reed Hastings, founder of a fledging video company called Netflix (US:NFLX) met with John Antioco, Blockbuster’s chief executive, to discuss a potential collaboration. The idea was that Netflix would run Blockbuster’s brand online in exchange for in-store promotion. Mr Hastings got laughed out of the room.

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