In depth 

Trends to befriend

Trends to befriend

Whatever happened to Blockbuster? Once an internationally renowned entertainment giant and a hugely cash-generative membership organisation, the company was a universal symbol of a quiet evening in. In 2000, just as Blockbuster was approaching the peak of its dominance, Reed Hastings, founder of a fledging video company called Netflix (US:NFLX) met with John Antioco, Blockbuster’s chief executive, to discuss a potential collaboration. The idea was that Netflix would run Blockbuster’s brand online in exchange for in-store promotion. Mr Hastings got laughed out of the room.

To continue reading, subscribe today

and enjoy unlimited access to the following:

  • Tips of the Week
  • Funds coverage
  • Weekly features on big investment themes
  • Trading ideas
  • Comprehensive companies coverage
  • Economic analysis
Subscribe to Investors Chronicle

Related topics

Subscribe today

Full access for just £3.37 a week:

• Tips and recommendations - to beat the market 
• Portfolio clinic & Mr Bearbull - build a well-planned portfolio 
• Expert tools - track and manage investments effortlessly
• Plus free delivery to your home or office

Subscribe Now