Tips & Ideas 

A new era in pharmaceuticals

A new era in pharmaceuticals

Few companies epitomise the challenges of their industry better than GlaxoSmithKline (GSK). For years, the UK’s biggest drugs company has battled with its need to innovate, while attempting to cling onto the strategy that made it one of the most profitable businesses in the world. It’s a problem that is mirrored across the entire global pharmaceutical market.

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