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Luceco Europe boss sells as shares climb

Luceco now almost at double its valuation from the start of 2020 after doing well in the first lockdown and summer months
November 12, 2020
  • The lighting business is trading at near-record highs as sales have kept up during pandemic
  • Managing director for Europe Wayne Hill has sold £650,000 in shares
IC TIP: Buy at 253p

Lighting company Luceco (LUCE) is on a strong run, making it through the Covid-19 sales dip as many people used the first lockdown to fix up their houses.

While this didn’t fully make up for a drop in business sales, cost-cutting saw the the owner of the British General, Kingfisher and eponymous wiring and lighting brands increase its operating profit in the first half. Now the company is forecasting full-year sales to be flat or better than 2019, at £172m-£176m. 

Investors have taken notice; Luceco’s share price has almost doubled since the start of the year, and is trading close to its all-time high of 260p, from 2017. 

It was in this frothy environment that managing director of the European division, Wayne Hill, sold £649,502-worth of shares. He would have banked £235,000 for the same number of shares just six months earlier. The company declined to comment on Mr Hill's share disposal.

Mr Hill was among a group of four top executives at Luceco to receive shares as a bonus mid-year, when he was handed 145,599 shares under the 2017 incentive plan. This was at the same time Luceco was repaying workers who had taken a pay cut during the height of Covid-19 uncertainty, as part of a company-wide effort. 

As Covid-19 hit, Luceco cut worker hours in office roles and reduced "production headcount" in China, while also using the government furlough scheme, saying this resulted in a reduction in overall costs. “We made appropriate use of government job retention schemes, generating £1.2m of benefit,” the company said in its half-year results. 

Luceco handed investors a half-year dividend as well as the suspended final 2019 dividend last month, and has increased its payout policy from 20-30 per share of adjusted earnings per share to 40-60 per cent.  Many companies to receive state aid paid it back before handing out dividends. The combined payout of just under £5m dwarfs the £1.2m in furlough cash received. 

The dividend policy increase looks to hand investors a sizeable payout from this year onwards. There are risks from the current lockdowns in Europe, but the company has already shown its resilience. Buy at 253p.

Buys     
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PhoenixAndy Briggs (ceo)6 Nov 20712298,462

Average price, purchased by PCA

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Sells     
CompanyDirector/PDMRDatePrice (p)Aggregate value (£)Comments
ASOSNicholas Robertson5-9 Nov 204,53913,617,213Average price
LucecoWayne Hill5 Nov 20250649,502 
RenewiBaukje Dreimuller9 Nov 2025.6610,264