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4Imprint accelerating Oshkosh investment

The group’s brand awareness programme has exceeded expectations
March 5, 2019

Last March, 4Imprint (FOUR) set itself a target of achieving $1bn (£0.76bn) in revenues by 2022. In the same breath, the group – a direct marketer of promotional products – launched a brand awareness initiative, guiding towards an investment of around $7m for 2018 – with operating profits “flat against 2017”.

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That said, and as signalled at the half-year stage, the results of 4Imprint’s brand development programme have exceeded management’s expectations. And for the full 12 months to 29 December, operating profits edged up slightly, rising 7 per cent to $44.3m.

This improvement came despite a slight reduction in the gross margin. In the first half, a sharp rise in order volumes weighed on operational capacity – and while this was mostly addressed by the mid-year point, the second half saw larger-than-foreseen order volumes in the fast-growing – but lower-margin – apparel category. Reassuringly, the gross margin should “stabilise” in 2019.

Meanwhile, the group is bringing forward the expansion of its distribution centre in Oshkosh, Wisconsin, by one year – entailing a capital cost of around $5m. Management explained that one of the primary activities at this centre is embroidery on apparel; extra space is needed to cater for momentum here.

House broker Peel Hunt forecasts adjusted pre-tax profits of $52.4m and EPS of 147ȼ, against $45.6m and 129ȼ in 2018.

4IMPRINT (FOUR)   
ORD PRICE:2,050pMARKET VALUE:£ 576m
TOUCH:2,050-2,130p12-MONTH HIGH:2,280pLOW: 1,555p
DIVIDEND YIELD:2.6%PE RATIO:21
NET ASSET VALUE:154ȼNET DEBT:$27.5m
Year to 29 DecTurnover ($m)Pre-tax profit ($m)Earnings per share (ȼ)Dividend per share (p)
201441623.359.720.45
201549731.281.326.57
201655834.287.341.82
2017**62840.710342.58
201873844.112653.15
% change+18+9+22+25
Ex-div:04 Apr   
Payment:15 May   
*Excludes special dividend in 2017 of 43.17p. £1 = $1.31