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William Hill set to beat expectations

The bookie's adjusted operating profit is expected to be ahead of initial forecasts, and its new US business is set to break even
January 15, 2020

William Hill (WMH) announced that its full-year adjusted operating profit for 2019 is expected to be in the range of £143m to £148m, ahead of market and management expectations, with Bloomberg consensus estimates of £130m. The high-street business is at least £10m ahead of consensus, according to analysts from Numis, having benefited from its new remodelling strategy and a run of favourable sporting results in December.

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The early-stage US business grew faster than expected, driven by “wagering growth and disciplined investment”. Management now expects it to break even in 2019, where previously it had anticipated losses of up to $20m (£15.4m).