Phil Oakley 

The search for a reliable valuation yardstick

Phil Oakley

The search for a reliable valuation yardstick

During bull markets you could be forgiven for thinking that the valuation of shares doesn’t matter. History tells us that over the long haul it does. The initial valuation that you pay for a share has a big influence on the returns you will get from owning it, and so being able to get some kind of feel for how a share is valued is very important.

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