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Buy the most cost-effective Isa

Make sure you invest via the most cost effective Isa for your requirements with our top tips

If you don't already have an individual saving account (Isa), you may be thinking about setting one up to reap the returns of these tax-efficient wrappers, but choosing between the huge number of Isa providers can be difficult.

Platforms are the obvious choice. These allow you to manage your investments directly online, and hold shares and funds together in the same place, making keeping track of your investments straightforward. Platforms also often allow you to buy a range of investment funds more cheaply than if you bought them direct from the asset manager that runs them.

When choosing a platform for your Isa there are several factors you need to weigh up, including charges, customer service, the range of funds available and how easy their website is to use. Costs have a direct impact on the performance of your investments, so it pays to check these closely. But working out which Isa provider will be the cheapest for your circumstances can be complicated as they don't all charge in the same way. There are four main fees to look out for.

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