The Trader 

Sainsbury: unexpected short position in the bagging area

Michael Taylor

Sainsbury: unexpected short position in the bagging area

In 1869, John James Sainsbury founded a shop in Drury Lane, London, from which grew the supermarket chain we know today, J Sainsbury (SBRY). For a long time it was the unchallenged top dog in the grocery industry, enjoying a period of dominance from 1922 until Tesco knocked it off its perch in 1995. Venerable Sainsbury has never been quite the same since.

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